How to Label a Plant-Based Product
Words matter. When it comes to marketing your product, words are important. Should you label your meat or dairy alternative as “vegan” or “plant-based?” What terms resonate most with people who eat traditional meat and dairy products? Should you focus on words that emphasize taste or health? There are lots of opinions on both sides of these questions; let’s take a look at some recent data to get a clearer picture.
Probably more important than any specific term you use is how you describe your product. A growing body of research shows that the use of “indulgent” and aspirational terms….. Read the full article here >>